Feature – British Stars in Hollywood
This article first appeared in Media Magazine – https://www.englishandmedia.co.uk
The transatlantic migration of British talent has always been a recurring problem for our media industries. Ewan MacGregor and Keira Knightley, who both began their careers in British television, are now major Hollywood stars; Ricky Gervais, Simon Pegg and Sacha Baron Cohen have followed this trend and crossed over into American cinema. However, these stars have each made a very different impact on this market; here, John Branney explores how each has used television in a very different way to achieve this success.
Sacha Baron Cohen came to the public’s attention whilst working on The Eleven O’clock Show (1998). In the streetwise guise of Ali G, he attacked and ridiculed public figures but at the same time provided an intelligent social commentary. This mix of social satire and comedy of embarrassments proved a huge hit with British audiences resulting in Cohen being given his own television programme, Da Ali G Show, which aired on Channel Four. Cohen’s character was so popular that he crossed-over into cinema with Ali G Indahouse (2002) and then eventually into the American television market. To help sell the product to the Americans, he made a short film, Spyz (2003), featuring Ali G as James Bond. This subversive pastiche of the stereotypical British spy was enough to convince HBO to commission an American version of Da Ali G Show.
Invisible actor, embarrassing characters
Cohen’s characters are generally the stars; he rarely appears publicly as himself, and features on talk shows in the personas of Ali G and Borat. What is interesting about this situation is the cultural position of the characters he has created, and his treatment by the media. It is the characters that he creates that make racist and sexist comments and never Cohen himself. He is never held accountable for the comments that his characters make on our society. Although his characters are never considered to be ‘real’, the world in which they exist and the people that they meet and embarrass do operate in the real world.
The character of Borat, the Kazakhstan television reporter, is particularly interesting. It is with this character that he chose to attack American society in the film Borat: Cultural Learnings of America to Make Benefit Glorious Nation of Kazakhstan (2006). Borat’s attack on conservative America and his pursuit of his American dream – to be married to ‘Baywatch’ star Pamela Anderson – proved to much for some, and the film makers were threatened with various legal actions. However, Sacha Baron Cohen’s popularity has remained undiminished. He has appeared in the popular American television series Curb your Enthusiasm and is set to appear in Tim Burton’s version of Sweeney Todd. Cohen has clearly used television as a platform where he allows us to accept the judgemental nature of his characters- and then exploited the medium of film to launch an attack on both conservative Britain and America. It is also interesting that due to his television profile it was his characters that garnered the attention and never the star behind them. This may have been different had Cohen begun his career in film.
Leaving Borat Behind
Ricky Gervais is another star from The Eleven O’Clock Show stable, who unlike Cohen has actively sought to leave the characters he created behind him is. His creation David Brent in the popular television series The Office has made Gervais a star in both Britain and America. Since the last episode aired four years ago, he has enjoyed success as a writer on The Simpsons, a stand-up comedian – and a Hollywood film star. He has been careful to avoid making snap decisions and has worked hard to avoid being overshadowed by his creations.
After the massive success of The Office, Gervais chose to focus on his stand-up material, making the point of allowing the public to differentiate between his television character and his public persona. He even made a joke about being called Brent in his Animals stand-up routine (2003). He also appeared as himself in a television interview with Larry David, star of Curb your Enthusiasm entitled Ricky Gervais meets…Larry David (2006) as well as being given the opportunity to write and star in an episode of The Simpsons entitled Homer Simpson, This is your Wife (2006). This was an interesting return to acting: although some of his characters traits were reminiscent of David Brent, the animated nature of his on-screen character never allowed the audience to fully make the connection with David Brent. Gervais had appeared in Alias the year before, but this did not garner the same attention from British audiences. The Office had also been syndicated internationally, which meant that new actors took on the lead. In the USA, David Brent was renamed Michael Scott, with Steve Carell in the lead role. This again helped the audience to differentiate the persona of David Brent from the actor Ricky Gervais, especially as they now had a completely new version.
Two years after The Office had finished in the UK, Gervais returned to television acting with Extras (2005) a co-production by the BBC and HBO (which had commissioned the American version of Da Ali G Show). This sitcom revolves around Andy Millman (Gervais), who works as an extra but finds himself in a number of embarrassing scenarios with famous Hollywood film stars. While its humour is similar to The Office’s focus on characters in extremely embarrassing situations, here it is the guest stars that prove more interesting, which has also helped to remove the focus from Gervais himself. Guest stars have included Samuel L. Jackson, Kate Winslet, David Bowie and Robert De Niro. The show does not rely on Millman in the same way that The Office relied on Brent; Gervais has now successfully separated his own star image from that of his characters. He has now made the successful transition from small screen to big screen in For your Consideration (2006), Night at the Museum (2006) and Stardust (2007). He has cleverly used television as a means of separating himself from his characters, whereas Sacha Baron Cohen used the medium to engage us with his characters on a long-term basis whilst the public knew almost nothing about him.
Reprising successful roles
Simon Pegg has managed to successfully combine his film and television career. He worked on a number of British comedy series before enjoying success as Tim Bisley in the popular sitcom Spaced (2001) (in which Ricky Gervais had a cameo role). Pegg utilised the television format as a vehicle for his own persona. The various film references and sarcastic comedy that Spaced became famous for were the same elements that brought him to the forefront with mainstream hits Shaun of the Dead (2004) and Hot Fuzz (2007). Elements of both are evident in the series. In the opening sequence of the episode entitled Art, Tim has a nightmare about zombies after playing for too long on the video game Resident Evil; the episode was the inspiration for ‘Shaun of the Dead’ and the style of this episode is a clear indication of this. It is the supporting character of gun enthusiast Mike Watt, played by Nick Frost, that provides the link to Hot Fuzz. In various episodes of the series we see Tim and Mike pretending to shoot each other in slow motion, with various references to the films of John Woo and action stereotypes in general. This is especially evident in the episodes ‘Battles’ and ‘Gone’.
Pegg has now cemented his reputation in Hollywood by appearing in Mission: Impossible III (2006) and more recently starring in David Schwimmer’s film Run, Fat Boy, Run (2007). His success is similar to that of many British stars who find success in a specific television genre, and then repeat this success in their feature films.
Although not as established as some other British actors in Hollywood, Sacha Baron Cohen, Ricky Gervais and Simon Pegg have also managed to successfully translate their television work to that of feature films. All three may have used television as a platform in different ways but there is no doubting the power that television has in reaching an international audience and bringing British talent to the forefront.